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How Google Gemini Will Change Local SEO:


Google Gemini Will Change Local SEO

Optimising for the Future of Search

Google Gemini Will Change Local SEO

The search landscape is on the cusp of a major transformation, with Google's AI model, Gemini, poised to revolutionise local searches. While the specifics are still emerging, here's a breakdown of what we know and how you can optimise your local SEO strategy for the exciting future ahead.

Understanding Entities Takes Centre Stage:

Gemini excels at understanding "entities," like local businesses. This means that in-depth content that comprehensively covers your business and includes relevant details will be crucial. Focus on creating informative content that highlights your products, services, customer service, and unique aspects that set you apart.

Complete Google Business Profiles are Key:

Since Gemini gathers information to understand entities, having a complete and up-to-date Google Business Profile (GBP) is essential. Fill out every section thoroughly, including accepted payment methods, accessibility features, and if you're a minority-owned business. The more information you provide, the better Gemini can understand your business and potentially answer user queries directly on the search results page.

Embrace Search Generative Experience (SGE):

SGE is a feature powered by Gemini that allows Google to answer local search queries directly on the search results page. While this might mean fewer clicks to your website, it also presents an opportunity. Optimising your content for the questions users might ask through SGE can increase engagement within the search results themselves.

Reviews Remain a Pillar, But Evolve:

Positive reviews will still be critical for building trust with potential customers. However, the way reviews are perceived might evolve. Focus on encouraging high-quality reviews with specific details about a user's experience. Gemini's ability to understand language nuances suggests that in-depth and informative reviews will hold more weight than generic ones. Additionally, maintain a positive reputation across all platforms, like Trustpilot, as a consistent stream of positive reviews strengthens your overall online presence.

Future-Proofing Local SEO:

While Google currently prioritises data within its ecosystem for local searches, Gemini's capabilities hint at a potential future where the search engine crawls the broader web. Start building a strong online presence beyond Google by maintaining a user-friendly website and engaging with users on other platforms.

Here's a quick recap of best practices for the future of local SEO:

  • Create comprehensive and informative content about your business.

  • Complete your Google Business Profile in detail.

  • Encourage high-quality, informative reviews with specific details.

  • Maintain a positive online reputation across all platforms.

  • Build a strong website and online presence beyond Google.

When used correctly, utilising products like RepGro can greatly improve these results. 

RepGro can streamline the process of gathering high-quality reviews from satisfied customers, helping you build trust and a positive online reputation.

By staying ahead of the curve and embracing the changes Gemini brings, you can ensure your local business thrives in the evolving search landscape. Remember, the core principle—providing exceptional customer experiences—will remain the golden rule for local SEO success, now and in the future.

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